Our Journey with Cacao
Cacao Laboratory, Cacao Lab for short, is the co-creation of Argentine siblings Federico and Florencia Fridman. The pair hail from Bariloche, a small Patagonian town known for its delicious artisanal chocolate. In 2016, Florencia Fridman journeyed to Guatemala, and after a transformational experience, became a cacao devotee. She quickly brought her experience to Federico in New York, and the pair began their journey.
With Florencia's background in health and wellness and Federico's history in finance and entrepreneurship, the two set to work, creating a brand designed to be a new business model— a place to experiment with new ways of doing business. A true laboratory.
This model is based in the Fridmans' ideas of shared success and the brand pillars of respect, equity, and sustainability. Florencia embodies this through cultural connection and community outreach, while Federico exemplifies this by maintaining personal relationships with cacao producers and cultivating Cacao Lab's social impact enterprise. Together the pair have built a global brand that honors our food systems, cultural differences, and interconnection.